e-book The Art of Execution: How the worlds best investors get it wrong and still make millions

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He said both Assassins and Hunters gave themselves the chance to avoid a worse outcome when shares fell, but Rabbits hardly ever did.

Investors should decide when they invest, he said, whether they will exit shares like an Assassin or buy more like a Hunter if the price falls, and stick to the plan. Managers can also make a difference when an investment rises.

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The Art Of Execution: How The World's Best Investors Get It Wrong And Still Make Millions

To be avoided, Mr Freeman-Shor says, are Raiders. These investors respond to a winning investment by booking the profit too early, typically when gains reach around 20pc. His review of trades showed that 66pc of all investments that rose in value were sold for a profit of 20pc or less. Yet, of these, 61pc kept going up in value.

The Art of Execution: How the world's best investors get it wrong and still make millions

This was critical, Mr Freeman-Shor said. Any approach that does not embrace the possibility of winning big is doomed.


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Much better than a Raider, the book explains, is a Connoisseur — an investor who skims some profit after a modest rise but still leaves the bulk invested for the chance of a much higher return. Mr Freeman-Shor said this group of managers actually had a worse record for picking winners than the others.

The Art of Execution - Lee Freeman-Shor - Häftad () | Bokus

The book provides real examples from the track records of the managers Mr Freeman-Shor has hired, along with detailed explanations to help investors of all levels avoid the traps. The Telegraph has launched its own DIY investment service, designed with simple pricing. Alongside this, our team of investment journalists will produce an ever-greater stream of analysis on investments, aiming to help savers make the right choices.

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Tuesday 24 September Andrew Oxlade Time to panic? No, follow the investment rulebook. Kyle Caldwell My five investment resolutions for Fund managers get most of their bets wrong — but still make millions.

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Here's how His instructions were simple. There was only one rule. They could only invest in their ten best ideas to make money. It seemed like a foolproof plan to make a lot of money. What could possibly go wrong?


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These were some of the greatest minds at work in the markets today - from top European hedge fund managers to Wall Street legends.